Carrie Butler’s STRENGTH Tour — “How I Made My Book Trailer (for Free)”


How I Made My Book Trailer (for Free)

Thanks for having me over, Bailey!

A couple of years ago, book trailers became a “thing”. You can blame the digital revolution for this one. Readers stopped frequenting brick-and-mortar stores, and in turn, stopped getting introduced to new books via events, promotional materials, and employee recommendations. Instead, they relied on introductions from the same place they made the majority of their purchases—the Internet.

So, authors adapted.

Borrowing a page from the film industry’s playbook, they began condensing their blurbs into short, accessible videos. If readers were enticed, they could go to the author’s site for more information. Simple as that.

Okay, maybe simple isn’t the best way to describe it. Book trailers are an expected staple in marketing campaigns these days, and let me tell you, those things cost a pretty penny. I looked around, and most start around $350. Start! That’s a little less than my car is worth.

(I wish I were exaggerating.)

Obviously, I couldn’t afford to hire someone to do Strength’s book trailer, so I took on the project myself. We’re talking hours and hours of work here, but you know what? I managed to pull it off for free, and I’m pretty darn proud of myself. 🙂

Want to give trailer-making a try? Here’s what you’ll need:

  • Some kind of video editing software. I used a combination of Windows Movie Maker (free) and an old, diluted version of Sony Vegas I had from college. I know other people who’ve had luck with programs like iMovie, Animoto, etc. Play around with a few of them, and then use whichever one works best for you.
  • (Optional) Royalty-free or public domain video, i.e. Videezy or Neo’s Clip Archive
  • (Optional) Royalty-free or public domain images, i.e. Public Domain Pictures or Morgue File
  • Royalty-free or public domain music, i.e. Incompetech or SoundCloud
  • Patience
  • An Internet connection
  • A YouTube account

Oh! And before you get started, here are a few quick tips:

  • Read license information carefully. Even if you don’t have to, it’s nice to credit those who helped contribute to your project.
  • Choose music and visuals that complement your genre, i.e. I write paranormal music, so I went for a mysterious, otherworldly vibe.
  • Keep things moving. Ideally, book trailers are between 00:30 and 1:30 long. If you use still images, try playing around with video effects that pan or zoom.
  • Avoid bombarding viewers with huge blocks of text.
  • Include relevant information, i.e. title, author, publisher, release date, etc.

Beyond that, just try to have fun. Think of your book trailer as another way to express yourself. 🙂 Good luck!

Divider_for_LightCB_Author_PhotoAbout the Author:

Carrie daydreamed her way through college—until they thrust a marketing degree into her hands, slapped a summa cum laude seal on the corner, and booted her out into a less-than-stellar job market. Instead of panicking at the prospect of unemployment, she used her Midwestern logic to steer into the skid and point her life in the direction she really wanted to go: writing out those daydreams.




Series: Mark of Nexus – Book 1
Publisher: Sapphire Star Publishing
Category: New Adult (NA)
Genre: Paranormal Romance (PNR)
Release Date: March 07, 2013
Formats: E-Book & Paperback
Paperback ISBN: 9781938404351
E-book ISBN: 9781938404368

Short Synopsis:

When college student Rena Collins finds herself nose-to-chest with the campus outcast, she’s stunned. Wallace Blake is everything she’s ever wanted in a man—except he can’t touch her. His uncontrollable strength, a so-called gift from his bloodline, makes every interaction dangerous. And with a secret, supernatural war brewing among his kind, there’s no time to work it out. To keep Wallace in her life, Rena will have to risk a whole lot more than her heart.





“Carrie Butler is now on my must read list.” ~Lynn Rush, author of Violet Midnight

“I carried Strength with me everywhere. Grocery shopping, the dinner table, you name it. The storyline was addictive, and the characters were hilarious. I couldn’t put it down.” ~Jessica Therrien, author of Oppression

“…Carrie Butler’s debut novel is brilliant, riveting, imaginative and seamlessly written.” ~Lisa Regan, author of Finding Claire Fletcher

“This is definitely one to buy for the bookshelf.” – All’s Fair with Pen and Paper

“I love that Carrie took so much time in building the relationship between them. Yay for no instalove!” – Read It, Reviewed It

“I freaking loved every last word on every page.” Scelest’s Journal

“I’d definitely recommend this to anyone who’s interested in reading a bloody good book. :)” – The Life of a Total Book Nerd

“I devoured this book in two days – staying up until the early hours because I didn’t want to stop reading!” – Kyra Lennon, author of Game On


so that’s Carrie! i worked with Carrie during my NA Alley days and i am so excited to be hosting her on the blog today for a stop in her STRENGTH blog tour. she’s a wonderful woman & truly inspiring as an author because just look at the things she does for herself! she made her own book trailer (for free!) and now you can, too.

if you have any questions/comments/anything for Carrie, please comment below.

thanks for stopping by, Carrie!


breakfast at tiffany’s

jan13 004 - rain jan13 009 - cat in sun

Yesterday it rained from the middle of the night until late in the afternoon, and showered on & off again throughout the night. Being a girl from the desert, and being from the sunniest state in the union, yesterday’s massive downpour & two days of constant cloud-cover had me a little antsy. Today it’s finally sunny again, and even Cat is delighted.

jan13 005 - diviners & bracelet

Yesterday I also received a rain-soaked package in the mail from my sister, Kenzie. The book is The Diviners by Libba Bray, which Kenz promised to send for weeks & weeks & weeks, and look, she finally did! Not that I’ll have a chance to read it before May. On top of The Diviners is a Deathly Hallows bracelet she made, and while she thought I wouldn’t wear it ever, of course I am! It has yellow yarn, and yellow is a wonderful color. 

jan13 008 - tiffany's

Finally, during all the rain yesterday, I picked up this book — Breakfast at Tiffany’s by Truman Capote. I’ve seen the movie countless times (though not in a while), but I’ve never read the story, despite having it handed down to me more than a decade ago from my oldest cousin on my mom’s side. It’s kind of epic because my cousin is an artist (and now also an architect), and his doodles throughout the pages are so simple, and yet, such a piece of him.

jan13_1 003 - wdp pin

But Breakfast at Tiffany’s gets me thinking about where my Tiffany’s is — where is that one place I can go and know, no matter what, I’ll feel better. Of course, it isn’t this simple, not in real life, and not in the story/movie, but I still think it’s an interesting question to ponder. I think usually, for me, it’s a particular Barnes & Noble. Growing up, I was allowed to go to the bookstore any night of the week, so it became an escape. In college, I spent so much time at a particular B&N I moved across the street. And now, I don’t visit the one B&N in my town nearly as often as I’ve wanted or needed to in the past, but I do still like to go look at new displays & read a book while drinking a coffee. If I have time to kill, it’s definitely the place I go. And usually, it’s a place everyone knows me. Not so much now, here, but in Albuquerque and Austin, definitely.

Where’s your Tiffany’s?

Interview with Cally Jackson, author of THE BIG SMOKE

Today I am so excited to have Cally Jackson on the blog to talk about her debut novel, The Big Smoke. The Big Smoke is about Caera and Seb, two Australian teens moving to the big city to attend uni. (Uni! I wish we called it that here in America!) Like any book I’m excited to feature on the blog, though, this novel is about so much more than the one sentence plot line. So pick up a copy & read it. The Big Smoke is commercially available right now from several retailers (Amazon for Kindle, Smashwords for all e-editions).

But first, perhaps you should read my interview with Cally Jackson!

First, tell us a little about The Big Smoke in 35 words or fewer.

Ceara’s desperate for love; Seb’s desperate to get laid. Two strangers, both moving from small country towns to Brisbane for uni. Will they survive life in the big smoke or crumble under the pressure?

What’s your weekly writing schedule look like?

Writing schedule, what’s that? I’m very sporadic with my writing, which is probably why it’s taken me ten years to finish this novel! I’m planning to be much more structured with my second novel, but time will tell if I actually follow through with that.

Are you a panster or a plotter? Either way, what was your pre-planning like before you really began drafting The Big Smoke?

I’m a plotter, through and through. Before I started drafting The Big Smoke (initially called Entwined, then later Tangled), I did a great deal of research on several topics that I planned to include in the book but hadn’t had personal experience with (I’d name some of them but that would give too much away!).

I then mapped out all of the major plot points and ‘interviewed’ my characters to get to know them better. Before starting each scene, I’d outline the key actions that needed to happen within it. Then, finally, I’d write the scene.

I wrote almost the entire book in sequence, from ‘once upon a time’ all the way through until ‘The End’. Only rarely did I skip around. I guess my mind works quite linearly!

If you had to pick the best lesson you learned from writing The Big Smoke, what would that lesson be?

Ooh, this is a tough question, mainly because writing The Big Smoke taught me SO MANY lessons. Okay, I think the best lesson was that other people will be able to spot issues with your work that you can’t.

When I finished the first polished version, I thought it was awesome. Award winning, even. Then I got it professionally appraised and was totally shocked by the constructive criticism I received. It took me a while to digest the feedback, but I ended up completely re-writing the book based on the advice, and I’m so glad I did. The feedback I received on the new version proved that it was worth the effort.

You’re indie publishing The Big Smoke, and you’ve talked about that decision here (“Why I’ve Decided To Go Indie”) on your blog. How did that decision to indie publish affect the editing process for your book?

It meant that I was in charge of the editing process, rather than a traditional publishing house. Many self-published books are let down by a lack of editing, and I didn’t want The Big Smoke to fall into the category. To avoid that, I had seven beta readers provide feedback on both macro and micro levels, and made a raft of changes based on their suggestions.

Once I was happy with the novel, I sought out a professional copy editor. I received quotes and sample edits from a few different editors and found one that I was really happy with. His edits helped to tighten the prose and ensured everything was as realistic and plausible as possible at the micro level. Obviously, publishing independently also meant I had bear the cost of editing myself, but there’s no doubt that it was a worthwhile investment.

Answer this question from the perspective of one of your characters: “My most irrational fear is…”

Seb: My most irrational fear is… I’ll never make anything of my life and I’ll end up back in Mildah selling tractors like my dad.

Ceara: My most irrational fear is… no one will ever fall in love with me.

Now, answer the same question from your perspective: “My most irrational fear is…”

Cally: My most irrational fear is… my characters will come to life and make me pay for what I’ve put them through! 😉

So there it is, straight from Cally’s mouth — what it was like to write, edit, and self-publish her debut novel The Big Smoke. This is a remarkable novel, and I purchased my copy today! You should too — remember, you can get it at these online retailers for just $2.99: Amazon for Kindle, Smashwords for all e-editions.

Stay up on all things Cally Jackson and The Big Smoke by reading her blog and by following her on Twitter, finding her on GoodReads, and liking her author page on Facebook.

Here for a Cover Reveal: “The Crimson Hunt” by Victoria H. Smith

Book information:
The Crimson Hunt (Eldaen Light Chronicles, #1) by: Victoria H. Smith
Release Date: November 12, 2012
Genre: New Adult Science Fiction Romance
Cover Image Designed by: Michelle Johnson
First chapter of THE CRIMSON HUNT is available on Victoria H. Smith’s blog (link to blog at bottom of post).
Book Description:

College junior Ariel Richmond is working on year three of Project Normalcy.

Her house reeks of keggers past and her bestie is just a slight bit vulgar. But the thing is—they both aid in making life refreshingly uneventful.

So much for hard-earned mediocrity when Luca Grinaldi appears on the scene.

Luca’s sudden presence on campus is hard to ignore. Those bright eyes act like a beacon to unsuspecting females, and with features like his, he’s got to be moonlighting for GQ. Luca hopelessly captivates Ariel with his confidence and charisma, but the mysteries surrounding him make him nearly untouchable. And just when Ariel grows close enough to unlock his secrets, a tragic event sends her life in a downward spiral.

That steady life is no longer an option and allies quickly become scarce. The mysterious Luca seems to be the only one willing to help her—but with that trust comes the burden of his secrets. He has a dark mission of otherworldly proportions, and is willing to sacrifice as many lives as it takes to see it completed.

Gone are the days of simply maintaining normalcy, and if Ariel isn’t cautious with her trust, so soon may be her future.

About the Author: 

Victoria H. Smith has a Bachelor’s Degree in Political Science. She puts it to good use writing romance all day. She resides in the Midwest with her Macbook on her lap and a cornfield to her right. She often draws inspiration for her stories from her own life experiences, and the twenty-something characters she writes give her an earful about it.

In her free time, she enjoys extreme couponing, blogging, reading, and sending off a few tweets on Twitter when she can. She writes new adult fiction romance in the sub-genres of science fiction, urban fantasy, and contemporary, but really, anywhere her pen takes her she goes.

Victoria H. Smith Links: Blog | Facebook | Twitter | Goodreads 

Y’all should know that I don’t often participate in cover reveals or interviews. The only time I have ever promoted books has been post-release and post-reading. So when I do these things–cover reveals, interviews, etc.–it’s because I have sought out the opportunity with the author. It’s because I am so jazzed about a book and an author that I want to be apart of the promotion as much as possible.

Victoria Smith is a fellow NA Alley sister, so I am a little biased, but I’m biased in a good way — I know this woman can write, and I know she can tell an engaging story. So I am stoked to be promoting her debut novel, The Crimson Hunt, by revealing it’s beautiful cover here on my blog. Be sure to read the first chapter of The Crimson Hunt over at Victoria’s blog, and be ready for her release on November 12, 2012. 

Ask Wednesday, August 15

What book(s) are you excited to read next? 

It’s that day of the week again! The day I ask you guys a question. It can be any book — a book that you’ve owned for a while & haven’t gotten around to reading; a book that hasn’t been released yet; a book you keep eyeing at the bookstore or library, but just haven’t quite reached for yet.

Here is a book I’ve seen around the Internet and at the bookstore and have heard mentioned in others’ conversation at the bookstore. (I eavesdrop on the booksellers, what can I say?) It’s one that isn’t on my immediate to-read list because I’m determined to read every unread book in my apartment before acquiring new books (with the exception of books-as-gifts). But it is a book I really want to read and it’s a book that’s pushing me through my aforementioned read-all-the-books-I-own challenge.

Tiger Lily by Jodi Lynn Anderson

From all I’ve gathered, this isn’t exactly a retelling of Peter Pan but more a reinterpretation of Peter Pan. This novel is — as you can guess from the title — told from the perspective of Tiger Lily, the Indian princess in the original tale (though from reviews, I also understand that in this novel she isn’t an Indian princess but the daughter of the medicine man).

I seek out retellings and reinterpretations of classic tales, the ones we all grew up with, as often as I can and in all forms of media. I prefer reinterpretations, though. I like the freedom an author takes with a classic story, and I like to see how that story has twisted inside another person’s head. Because every time I do reread a classic story — Alice in WonderlandThe Wizard of OzPeter Pan and others — I realize how much I change it in my own head. There are bits of those stories that exist in my head that aren’t actually in the books themselves, but over time my own imagination and others’ interpretations have altered how I remember these tales. I think it’s interesting how we each can read the same story and certain things stand out, and certain things change slightly, and certain things become forgotten.


V.E.D.August 2

Motivation for Writing, for NaNo and all year long

I promise my top-of-the-head videos get less awkward a few days into doing them; it just takes a few days’ worth of video to get back into the groove.

Tonight, 9pm EST is #nalitchat

Tonight’s topic is “Why not YA or Adult?” and we are continuing our discussion of category boundaries. EJ Wesley will still be hosting through @NALitChat and Victoria Smith will be moderating via @NAAlleyBlog. As always, the most pertinent information about the weekly #nalitchat is the NA Lit Chat blog, and if you can’t make tonight’s chat or if you missed last week’s chat, transcripts are posted there the day after.

Last week I posted some links I thought would be helpful to read before the chat event, links that I think ground the week’s chosen topic in previous discussions. I want to do the same thing this week, so following are links I think help us define what NA is by asking what it is not.

  • “In Support of New Adult Fiction” by J. Lea Lopez, posted on From The Write Angle —  New Adult is not condescending or prescriptive. I really think that’s at the heart of the discussions and misunderstandings surrounding the NA category. Lopez’s blog post answers several more important questions, but the first several focusing on prescriptive intent are, to me, so incredibly valuable.
  • Where are all the young ‘adults?’” posted on Young Adult Review Network and “Putting the A in YA” by Sarah LaPolla, posted on Glass Cases  — The second post by LaPolla is a response, and not really a positive one for NA, to the first post, which mostly asks questions instead of giving answers.  You should recognize these two posts from the Lopez article. Together as a pair, these posts begin to seek out the category boundaries between YA, NA, and adult.
  • “Young Adult vs New Adult vs Adult” by S.M. Boyce — this is one author’s attempt to outline the differences between each category (though she calls them genres, they are, in fact, categories; genres are “fantasy” or “romance” or “crime”). The comments here are really worth the read and expound on her very simple & basic outline (her outline mostly defines age, sexual content, and swearing levels). I don’t think this is a comprehensive attempt to understand boundary lines, but it is a place to start — and age (and what’s appropriate for certain age groups) seems to be where everyone begins with categories.

My two-cents on this topic:

What I always remind myself, and try to discuss with others, is that category boundaries are rooted in understanding categories as a marketing tool. Publishers don’t really believe only teenagers read young adult fiction; publishers are neither stupid nor naive. What publishers know is that young adult fiction is marketed to teenagers (~ 13 to 18), and that when a YA book is marketed well to its “target audience,” the book can gain its broadest appeal. With good marketing, with focused marketing, a YA book will appeal immediately to teenagers, to a nostalgic adult, and to a forward-glancing middle-schooler. This sort of categorically-grounded marketing is how we understand the layouts of bookstores and online booksellers, and it only seeks to connect readers with books they’ll enjoy in the massive library that is published books.

Which is why discussions about how NA books are not YA or adult books is so critical to pushing the category further, and making it more broadly appealing to anyone who loves to read.

NA Lit Chat, tonight @ 9pm EST

If you’re a person who is really interested in books & publishing  & reading and you’re also a person who is very active on Twitter, then you’ve probably heard of Lit Chats before. There are several — one or more for every day of the week — and they are a great opportunity to chat with writers, readers, bloggers, and industry folk about whatever niche a particular chat discusses.

Earlier this week, I blogged about the debut night of #nalitchat — a lit chat dedicated to all things New Adult. Now, “new adult” is still a fledgling category, but one that’s very real and very important. This is a category of fiction that’s not only important to writers, but has a strong & dedicated reader base, and it is a category that (slowly) more traditional industry folk are beginning to consider and seek out.

Tonight, at 9pm EST on Twitter — using the hashtag #nalitchat — the NA Lit Chat will debut and become a weekly lit chat that discusses and explores all things New Adult.

Tonight, I will be moderating the chat along with host & creator EJ Wesley, and both of us are so excited for this event.

Tonight’s topic is “The 5 Ws of NA” — Who, What, Where, When, Why?

Below is a list of links answering or addressing each question. These are links that helped me define & understand New Adult when someone first said to me, “Hey, it sounds like you write New Adult!” and I thought, “Well, neat, but what the heck is that?”

Who writes & who reads New Adult? — With this first link here, scroll down to a sub-category titled “New Adult Authors” for a sizeable list of who has published titles in the NA category; this is not comprehensive, but it is an excellent place to start. With the same link, look under the first sub-category titled “Book Blogs / Websites” for a good starting list of readers-who-are-bloggers and who focus on books published in NA.

What is the New Adult category? — I think this blog post by S. Jae Jones is a really great answer to what the New Adult category really is (and why it’s important, and what content/material NA includes, and when NA happens…).

Where does it get published? –The link I’m going to give you is the accepted beginning of New Adult as a publishable category, and that’s with St. Martin’s Press. Sure, the stories have been written for years & years, but the category really got it’s beginning from this contest hosted by St. Martin’s Press. Also, NA has a strong self-publishing/indie publishing market (which is absolutely great for so many reasons, but that can be a topic on a different Thursday), and NA also is gaining prominence with small presses / publishers. For a list of publishers that accept NA titles, you can visit the Publishing tab on NA Alley; it’s a growing list.

When does New Adult happen? –I’m going to give you two links for this question. First, a link to this popular post by Cally Jackson and second, this short post on YA Highway that has a very interesting-to-read comments section. There is a general agreement that this is where college-set stories would fit, and where post-grad stories would fit (of either high school or college), but does it include young marriages? first jobs? and if so, why are those stories a fit for NA and not adult? A more comprehensive discussion of all those defining questions takes place in this post by Sharon Bayliss.

Why is the New Adult category important? — I think many of the above links help answer this question while answering other questions, but Lily Anderson has done a good three-part blog series in defense of New Adult — part one, part two, part three.  This blog series also discusses instances of “new adult” in television and the shelving conundrum of NA in bookstores. (I particularly like the last point because I, too, remember when my “teen” section seemingly appeared over night in my local bookstore, and I remember being so excited about that one upright shelf unit, though I was only twelve.)

Oh, and Diana Peterfreund — I think not reading this blog post by Diana Peterfreund is a big oversight for anyone trying to learn anything about the New Adult category.

You can find out more information each week, and read transcripts of past chats if you miss one, on the NALitChat blog. You can also follow the chat on Twitter, @NALitChat.

I can’t wait to chat tonight, and I hope to see so many new and familiar Twitter handles at tonight’s chat.